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During General Motors' Q4 earnings call, CEO Mary Barra said that they will not be cutting prices on their EVs.


Soon after Tesla slashed prices for the popular Model 3 and Model Y by as much as 30 percent, Ford responded to these cuts by slashing the average price of the Mustang Mach-E by $4,500. A number of EV makers in China have also cut prices. However, many legacy carmakers are remaining steadfast with their current pricing strategies, including General Motors.

While recently speaking during GM’s fourth-quarter earnings call earlier this week, GM chief executive Mary Barra said the company is confident in its current pricing strategy.

“When we look at our strong product portfolio and the interest that we have at the prices that we’ve already announced, we feel that we’re well positioned,” Barra said, according to The Verge. “[Going into] the first month of the year, we’ve seen a very strong customer interest in our products… we think, right now, we’re priced where we need to be.”
 

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And, according to this article, production ramp is going to be delayed for the EV lineup: [GM EV Production Ramp-Up Won’t Start Until Later In 2023="ElectricBowtie, post: 1639, member: 14"]
View attachment 527

During General Motors' Q4 earnings call, CEO Mary Barra said that they will not be cutting prices on their EVs.


Soon after Tesla slashed prices for the popular Model 3 and Model Y by as much as 30 percent, Ford responded to these cuts by slashing the average price of the Mustang Mach-E by $4,500. A number of EV makers in China have also cut prices. However, many legacy carmakers are remaining steadfast with their current pricing strategies, including General Motors.

While recently speaking during GM’s fourth-quarter earnings call earlier this week, GM chief executive Mary Barra said the company is confident in its current pricing strategy.

“When we look at our strong product portfolio and the interest that we have at the prices that we’ve already announced, we feel that we’re well positioned,” Barra said, according to The Verge. “[Going into] the first month of the year, we’ve seen a very strong customer interest in our products… we think, right now, we’re priced where we need to be.”
[/QUOTE]
 

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And, according to this article, production ramp is going to be delayed for the EV lineup: [GM EV Production Ramp-Up Won’t Start Until Later In 2023="ElectricBowtie, post: 1639, member: 14"]
View attachment 527

During General Motors' Q4 earnings call, CEO Mary Barra said that they will not be cutting prices on their EVs.


Soon after Tesla slashed prices for the popular Model 3 and Model Y by as much as 30 percent, Ford responded to these cuts by slashing the average price of the Mustang Mach-E by $4,500. A number of EV makers in China have also cut prices. However, many legacy carmakers are remaining steadfast with their current pricing strategies, including General Motors.

While recently speaking during GM’s fourth-quarter earnings call earlier this week, GM chief executive Mary Barra said the company is confident in its current pricing strategy.

“When we look at our strong product portfolio and the interest that we have at the prices that we’ve already announced, we feel that we’re well positioned,” Barra said, according to The Verge. “[Going into] the first month of the year, we’ve seen a very strong customer interest in our products… we think, right now, we’re priced where we need to be.”
[/QUOTE]
Perhaps GM will "slow down" on repairing Tesla cars?
 

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It will be interesting to see where pricing for the rest of the industry is when Chevy starts selling these much later in the year. If Model Y is still under 60k, Mach E premium long range AWD is at 61k, and ID.4 still has the tax credit and is selling at 50k-ish, then the Blazer EV will seem expensive for what you're getting. That will be particularly true if the battery pack in the RS AWD trim is 84 kwh or thereabout and the motors only produce 290 hp. Also, if 1LT and 2LT (and god forbid RS AWD) only charge at 150 kw, the Blazer EV will start to feel like a car that may be too little, too late.
 

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If GM is making the switch to cylindrical batteries I can see price increases and further delays. Battery casing is more expensive than the Ultium pouch design. I would also expect an increase in vehicle weight.
Sounds like it's good long term game plan. It might even save us from paying even more of a price increase, they even said that BMW is making the switch, I wonder if this is a sign that more automakers will switch over.

"Kyle Field introduced CleanTechnica readers to the Tesla 4680 battery cell in September of 2020. He wrote that the new form factor eliminates the tabs, increases energy density, maintains similar thermal characteristics of smaller cells, improves the power-to-weight ratio, streamlines manufacturing, and lowers cost. That’s a lot of good reasons to use them. In January, 2021, we gave our readers an inside look at the 4680 battery manufacturing process Tesla is using.

At that time, Iqtidar Ali wrote, “One intriguing idea behind the 4680 cell is its 80 mm height which enables continuous motion cell manufacturing — similar to bottle production at beverage companies. This speeds up cell production compared to current procedures practiced at Giga Nevada’s cell manufacturing facility.”

Since then, every one and his cousin has been jumping into the 4680 format battery cell game. Panasonic, Tesla’s partner at the Nevada Gigafactory, got busy right away by designing a prototype 4680 cell for Tesla. Kazuo Tadanobu, head of Panasonic’s energy business, said in October, 2021, “We have developed this because of the strong desire of the other party, and we think this can only lead to stronger ties.” That may be so, but it also gives Panasonic a leg up on the competition to supply similar batteries to other companies."
 

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